Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#101: SaaS and Agency: The psychology of 70% reply rates (Ron Story Jr.)

Hey {First Name}, An Insider's Guide to Outbound Sales

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Are You Shooting Number One for Open Rate?

Open rate is what proves that we did our job. Reply rate is what keeps them paying. We just are not going to be accountable for the reply rate. Because again, we didn't create the product or pick the target market. If I didn't get to pick the customer or the product, why am I responsible for them?

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