Why Scarcity Is So Effective in Communication

There's a legitimate reason it makes sense. It also helps people. A lot of people don't like to make a decision. They like to wait a long until it's too late because making a decision has finality to it. And so, hey, listen, if I can help you make a decision sooner by focusing it to decide whether it's yes or no, knowing this will go away at this time, then I'm going to do that. So this is why I set it up this way. But the whole purpose of this reason why is really effective because it helps people with this concept of availability heuristics.