The Jason Fladlien Show cover image

Why Breaking Down Complex Ideas Is The Key To Selling To Your Audience

The Jason Fladlien Show

00:00

Why Scarcity Is So Effective in Communication

There's a legitimate reason it makes sense. It also helps people. A lot of people don't like to make a decision. They like to wait a long until it's too late because making a decision has finality to it. And so, hey, listen, if I can help you make a decision sooner by focusing it to decide whether it's yes or no, knowing this will go away at this time, then I'm going to do that. So this is why I set it up this way. But the whole purpose of this reason why is really effective because it helps people with this concept of availability heuristics.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app