#318: The One Narrative Framework You Need for Effective Business Storytelling
Business of Story
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The a B T Is the Most Powerful Framework for Communication
The a b t is the most powerful framework for communication that i have ever used. The three forces that everybody needs to learn and develop an intuitive feel for are agreement, contradiction and consequence. Effective communication doesn't begin with yelling at people; it begins by figuring out what we can agree upon.
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