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Our New Podcast Strategy That You Should Steal | The Journey

B2B Growth

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B2B Growth - Build the Media Property

Sweetfish Media is trying to build a media property called Young Married Christian. The idea is the exact same as what we're doing with B2B growth. Not everybody knows they need to have a show that they need to be doing B2B podcasting, but if we can get them in with B 2B growth, they're obviously going to hear about it through our different series. And I actually do want to make a case that it probably needs to be bigger than just one channel like a true media company.

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