The Sweet Struggle: Hershey's Opportunities Amidst Competition

It’s 1923 and the Hershey Chocolate Company dominates the candy bar business. With its milk chocolate Hershey bar and bite-sized Kisses, Hershey seems impossible to beat.

But in a Chicago police station, an awkward father-son reunion is about to sire a new challenger in the candy business.

That challenger is Mars and it’ll make its breakthrough by wrapping nougat in chocolate. For now, it’s got no plans to topple Hershey.

But all that’s going to change when a family feud spawns a European offshoot, the launchpad for a new and far more aggressive candy empire.

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