TikTok, Podcast, Podcast

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

I think TikTok is actually a place that people, that B2B companies should be on with some caveats and we can dive into that. The other one on more of a double down versus new would be podcast. I mean, there's a reason the radio has been around forever and people still listen to it. You can get two for one and do kind of what we're doing now. And then it also provides a ton of opportunity to recycle and repurpose content with the content waterfall framework.

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.

As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.

Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform - it’s your guide to profitable growth.

Visit northbeam.io to request a demo now.

Follow Devin:

LinkedIn: linkedin.com/in/devinreed

Twitter: https://twitter.com/TheReederCo

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

05:19 Balance Planning With Action

10:23 Mind Share Before Market Share