4min chapter

This is Product Management cover image

306 - Human Behavior is Product Management

This is Product Management

CHAPTER

Onconscious Decision Making

In the past two to three years, marketers are bgen coming up with more sophisticated technologiess. Most marketers have been trained in their mba programs, but there isn't a ton of psychology or behaviora sciences in most mba programmes. The second thing is that rather than talking about yourself in your messaging and thinkg about yourself and product desin you got to think about your customer as the hero. And if you focus on making the customer hero in your advertisement, making the customer a hero in your products that you develop, it makes you humbler, actually, and make you focus on what their desiresnt t the idea comes from nar to psychology. It makes a lot

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