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EP 23 - Difficulties of Scaling TikTok Ads, State of Facebook Ads, and MORE
Adspend with Ash Melwani and Rabah Rahil
What Is a Good Prospecting?
We don't even look at it like prospecting and targeting any more. Instead of retargeting, we're actually looking at where does this ad sit in the awareness funnel. That kind of ad gets a different k pi, right? And so i'm kind of like going this long way to answer your question of saying, like, we'll even break it down all the way to that level of like inside event and during evergreen period. We usually don't go any more complicated than like two or three categories.
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