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25. Getting Practical w/ Kevin Hopp
Practical Prospecting
The Importance of a Cold Calling Process
LZ Granderson: I'm about as frontline of a practitioner as you're going to find in the sales development training rule. He says it's people process and then technology that make cold calling successful. LZ: The last piece of this tech knowledge is 2023, not 1985. This is not your dad’s prospecting that was just dialed back in the day. And what needs to happen now is four or five conversations instead of 12.
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