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10min chapter
Starbucks CEO Brian Niccol is here to put the brand back on top
Masters of Scale
Reviving the Starbucks Experience
This chapter explores the vital link between product quality and customer experience at Starbucks, examining the impact of mobile ordering and COVID-19 on brand loyalty. It emphasizes the importance of personal interactions and maintaining a strong brand identity while navigating modern challenges in the coffee industry.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode