“It’s Edible!” The Origin of Breakfast Cereal, Part Two
Ridiculous History
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Breakfast Cereal
In 1909 Kelloggs introduced the first ever cereal box prize. It was all just a marketing ploy in and of itself, which has been our oval thing. Originally cereal companies like Kellogg didn't really see the value in marketing directly to kids. But then it became pretty clear relatively quickly that this was absolutely the way to go. This was the play 100%.
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