12min chapter

The Colin and Samir Show cover image

An Unfiltered Conversation with Jesser (18.6M subscribers)

The Colin and Samir Show

CHAPTER

Analyzing YouTube Analytics for Content Strategy

The chapter discusses the pivotal moment when a data analyst identified high viewership of real-life basketball videos, prompting a shift in content strategy. It explores the importance of analytics, unexpected industry connections, and the impact of group videos on audience recognition.

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