Overcoming Purchase Barriers

Think about the last time you tried to bring up an idea at work, and it was shot down. What did you do? Most of us think the best way to win people over is to push harder. But organizational psychologist Loran Nordgren says a more effective approach is to focus on the invisible obstacles to new ideas. In this episode of our Success 2.0 series,  we revisit a favorite 2021 interview about overcoming the obstacles that hold back innovation. 

We all rely on incentives to get people to do things they might otherwise avoid. If you missed last week's episode, "Getting What You Want," be sure to check it out for ideas about how to use incentives to achieve your goals.