How to Have a Direct Relationship With Your Customers

I love using that venture fund as an example, because I had never in my wildest dreams imagined that something like that would come from that. You know yourself to collect the po up is it's not that hard. You literally just tap your phone and you enter your ETH address. But now it's like people can start connecting and you can start bringing that social graph and that layer on chain which I think is something that's been missing.