Created with Jon Youshaei cover image

The Hacksmith Interview: The Struggle of YouTube's Iron Man

Created with Jon Youshaei

CHAPTER

Innovating the Lightsaber Lighter

This chapter explores the journey of creating the mini saber, a unique butane torch lighter designed to resemble a lightsaber, and the marketing strategies that led to its success. It also discusses the development of a retractable cordless lightsaber, highlighting the challenges faced and the importance of engaging content amid concerns of diminishing video returns.

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