Introduction

Despite the posture that big tech generally and Amazo.com Inc.specifically should be regulated and/or broken apart, recent survey research suggests that Amazon faces many disruption challenges, independent of any government intervention. Specifically, respondents to our survey believe that history will repeat itself in that there’s a 60% probability that Amazon will be disrupted by market forces, including self-inflicted wounds. Amazon faces at least seven significant disruption scenarios of varying likelihood and impact, perhaps leading to the conclusion that the government should let the market adjudicate Amazon’s ultimate destiny. 

In this Breaking Analysis, and ahead of AWS re:Invent, we share the results of our survey designed to asses what, if anything, could disrupt Amazon. We’ll also show you some data from ETR that indicates the strong momentum of AWS is likely to continue, which could be a factor in any government intervention.