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262. The Secret Sauce of 🇫🇷 French Game Publishers with Vincent Février, CMO of TapNation

Deconstructor of Fun

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From Hyper-Casual to Hybrid-Casual: Tap Nation's Evolution

This chapter examines the transformative journey of Tap Nation as it shifts from hyper-casual to hybrid-casual game publishing in France. It highlights the strategic focus on user acquisition, monetization, and game acquisition that has fueled the company's rapid growth and financial success since its inception in 2019. The discussion also touches on the challenges faced in a post-COVID gaming landscape, emphasizing the need for adaptability and a sustainable long-term growth model.

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