How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem cover image

85: Thriving in a Product Led Organization

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

CHAPTER

The Importance of Understanding Your End Users

For business products, naturally, somebody else is actually making the purchasing decision. And you, I think being a PM, you have to recognize that and understand what the motivation behind those individuals are. The impact or the implications towards self-serve models, freemium models become different. We see more democratization with software tools than ever before.

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