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Get in loser, we're selling tupperware! (with Sophie Dickinson)

High Brow

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The Importance of Community in MLMs

The Direct Selling Association estimates that 74% of the 16 million Americans involved in direct selling are women. A lot of MLMs will even co-op the language of community in their marketing. Avon's recruitment materials note connectivity and community have always been critical to Avon's direct selling model. Even on TikTok, women who are involved with MLM use the MLM boss babe hashtag.

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