The Importance of Mission Statements

I'm always a little concerned when there's something that seems to be all encompassing this big new shiny change we must do things differently. Don Donald Saldon would say hold any strategy likely you got to have some strategy but it may well be in in the heat of the battleThings change in six months they may change and Nokia remember there was a funny funny advert about a tailor and somebody going to have some new trousers made  they said of course they want big pockets and there's a massive comedy pockets but they're mobile phone. The idea being the phone you really want is a Nokia nice and tiny one get it all slippened your back pocket my name's tiny pocket you