#99 Building Brands From India for the World with Ananth Narayanan Founder Mensa Brands
Prime Venture Partners Podcast
00:00
Brand Building
The investment in modern retail really is very underpenetrated in india, and is actually exorbitantly expensive to do. But digital first channels become the right way to serve the wi-fi user. The average customer between 20 and 35 are starting to look for more meaning and purpose in brands than what i think happened earlier. I think you can bill value conscious rands, right? Weourt to make the economics of the value conscious brand work.
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