
Charles Gasparino: 'Woke' Hypocrisy Is Hurting Businesses
The Reason Interview With Nick Gillespie
The Effects of Socially Conscious Consumption on Brand Longevity
This chapter examines the influence of socially conscious consumption on businesses and how niche products are marketed with political messages. It evaluates the challenges mainstream retailers face in appealing to consumers who resist political engagement while shopping, alongside a look at corporate virtue signaling and the adaptability of iconic brands.
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