The Cultural Evolution of YouTube: A Reflection on Impact and Growth

It’s harder than ever to breaking through the noise, but navigating YouTube may be a prerequisite to even have a chance.

In this episode, I’m joined by YouTube’s Director of Black Music & Culture, Tuma Basa. He returns to reflect on the platform’s evolution and the ongoing relationship between curators and the algorithms they rely on to reach the masses.

03:23 The YouTube Advantages 12:42 Global Music Trends 16:29 Community Engagement on Platforms 18:42 Music videos: Hype Williams and Dave Meyers

Our partners at Chartmetric just released a new report you should check out, 2025 Make Music Equal Report.

Our Trapital Summit is Wednesday, September 10 in LA! Get your early bird tickets here before July 24.

This episode is presented by State Farm, the home for your small business needs. Like a good neighbor, State Farm is there.

Listen in for our Chartmetric Stat of the Week.