3min chapter

The New Music Business with Ari Herstand cover image

Primary Wave Publishing on Sync Licensing Cover Songs and Legacy Recordings with Marty Silverstone

The New Music Business with Ari Herstand

CHAPTER

Primary Wave's One Stop Business Model

Primary waves business model and what you do specifically is very different from other sync agencies. A lot of these independent sync agencies are able to clear all the rights for their artists, but they're kind of a one-stop shop. So in a lot of ways, we are in a one stop model because a lot of what I do and work with my team on from a day to day basis is creating imagine rework versions of classic songs.

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