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MBA2113 Guest Teacher – Dave Charest – How to Attract and Retain a Strong and Loyal Customer Base

The $100 MBA Show

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How to Use Email Marketing and Social Media to Drive Sales

Not everyone makes a purchase on their first visit to a web site, so you want to have a way to influence them coming back. Email marketing is still ranked as one of the most effective marketing channels. A mix of sales driven and informational emales works nicely here. Adding texts gives you the option of not only connecting with people in a channel that many prefer but it also gives you immediacy.

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