How Did You See Growth in Sports Business?

e s pn started using a heat map to understand how many hits something was getting, and it didn't automatically lead to your story going down by virtue of how old it was. Then yu would look at the hits, and i was then going from complaining to saying, hey, you got to have this story out here. You know, people are voting with their wallets. And so i had to argue for a first couple of years. But once we got those heap maps and we really started paying attention to what was getting hit, over the years, i think, people felt like they couldn't not pay attention to sports business any more.