4min chapter

ReThinking cover image

The problem with setting goals, with NFL linebacker Emmanuel Acho

ReThinking

CHAPTER

Is There a White Man's Opportunity?

In 2003, the NFL implemented what is called the Rooney Rule. The rule simply says that if there is a head coaching vacancy, you must at least interview a black man. By 2004, a black man was hired to the Chicago Bears to head coach, Lovey Smith. Three years later, for the first time in the history of the NFL, two blackhead coaches met in the Super Bowl.

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