The Ethics of Fear-Based Marketing

This episode breaks down our fear of better options, F.O.B.O, in an attempt to help our listeners become masters of decision-making in a world brimming with variety. We talk about the framework that Patrick has developed for this and hear about some of the ways he triumphs over fear. From using your watch to make no-stake decisions for you to becoming mindful of the asymmetry of information in media, you don't want to skip this one, so tune in and destroy your fear of better options.

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