The Ethics of Fear-Based Marketing

22min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

The speakers discuss the billion-dollar business of FOMA (Fear of Missing Out) and how internet marketers exploit people's fear to make money. They highlight the unethical practices of certain individuals who capitalize on fear for profit, particularly during crises. They emphasize the importance of creating value rather than profiting from fear.

This episode breaks down our fear of better options, F.O.B.O, in an attempt to help our listeners become masters of decision-making in a world brimming with variety. We talk about the framework that Patrick has developed for this and hear about some of the ways he triumphs over fear. From using your watch to make no-stake decisions for you to becoming mindful of the asymmetry of information in media, you don't want to skip this one, so tune in and destroy your fear of better options.

Subscribe for ad-free interviews and bonus episodes https://plus.acast.com/s/the-unmistakable-creative-podcast.

Hosted on Acast. See acast.com/privacy for more information.