Seven Things You Need to Evolve as You Go Down Your ABM Journey

Research last year looked at how program leaders who are pretty sophisticated so they're three years plus into their journey. What we found there were seven things basically that that you have to get in place and evolve as you go down your ABM journey. The first one is that alignment I was thinking about, the next two are objectives and metrics then it's account selection which is really important. Last but not least its data analytics and insight you need to create compelling ABM propositions and campaigns and technology infrastructure that allows you to run it all efficiently.