I think that's exactly how we, in our team has come up with ideas. You want to empire the individual. What you want to do is teach that person that like, hey, get him four hours o sleep five nights in a row means like, you're at a really height and risk for an accident. So genrally, go down with the ship. Let me ask another tough question. A apple is particularly am sharp, elbowed, should i say, with people who compete with em they they do it with a smile on their face. And my health product, apple health kit, or apple health and pip it don't play nicely. I've bought a third