44: TV directing in reverse
Lateral with Tom Scott
00:00
The Importance of Numbers in Advertising
KFC took out an advert with like 25 other ones in there. I was saying they're the original, but the numbers important. The whole point of this ad was that they had shops showing a through ZFC to be like, oh, we see how you're copying us. We're so flattered. And so there were 25 and they were the letters of the alphabet. So if it's a five by five grid, is it five guys and they're doing something to do with that? Five guys have been around for much longer. Tom, I think you were quite close with that reasoning. With KFC or with five guys? With KFC. Right.
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