Introduction

Launch manager, Shannon McCaffery, is our guest for the 124th episode of The Copywriter Club Podcast. We’ve known Shannon for a little over a year and after talking with her about TCCIRL and several other launches she’s helped manage, we thought she’d be a great guest for the show. Here’s a sample of what we talked about: •  how she went from a corporate job to independent business owner •  the biggest lessons she learned from working with Dan Kennedy •  why she doesn’t ever take phone calls on the weekend •  how she earned the nickname, “the product launch chick” •  the three different ways Shannon helps her clients — an idea you can steal •  how she conducts her initial consulting call so she closes more business •  the 5 questions she asks of every potential clients •  what she does during her $8K strategic planning days •  the 3 Ms—message, market, media—and why you need to get all three right •  knowing which events are the right ones to attend •  why you should always take the VIP option (if there is one) at an event •  what’s working in launches today (and what isn’t) and how copywriters fall short when working on them •  how spirituality has impacted her life and business • what the future of online marketing looks like To hear it all, just click the play button below. Or download the episode to your favorite podcast app. And, if reading is your thing, you can scroll down for a full transcript. After we were done with the recording, we asked Shannon a couple of questions about what copywriters need to do to really stand out in their marketplace... we've shared her answer to that a one or two other copy-related questions in the Podcast Extras in The Copywriter Underground.   The people and stuff we mentioned on the show: No BS Insider Circle Ryan Deiss Perry Belcher Yanik Silver Jeff Walker No B.S. Time Management Don’t Make Me Think Brenden Burchard Frank Kern Rob Berkley Secret Prayer by Joe Vatale Wishes Fulfilled by Wayne Dyer The Obstacle is The Way by Ryan Holiday SoulfulVisionMarketer Kira’s website Rob’s website The Copywriter Club Facebook Group The Copywriter Underground Intro: Content (for now) Outro: Gravity   Full Transcript: Rob:   This podcast is sponsored by The Copywriter Underground. Kira:   It's our new membership designed for you to help you attract more clients and hit 10K a month consistently. Rob:   For more information or to sign up, go to thecopywriterunderground.com. Kira:   What if you could hang out with seriously talented copywriters and other experts, ask them about their successes and failures, their work processes, and their habits, then steal an idea or two to inspire your own work? That's what Rob and I do every week at The Copywriter Club Podcast. Rob:   You're invited to join the club for episode 124 as we chat with product launch manager and direct marketer, Shannon McCaffery, about becoming an online marketer, running launches with experts like Jeff Walker and Lisa Sasevich, the role spirituality plays in her life and business, and what's not working in online marketing today. Kira:   Hey, Shannon. Welcome. Rob:   Great to have you here. Shannon:     Hey guys, awesome to be here. Thrilled. This is going to be fun. Kira:   Alright. So, we met you in a Titans master class. We're all members in there with Brian Kurtz, and you and I are actually in an accountability group, so we get to connect on a regular basis, but I don't think I know your entire story, so let's start with how you ended up as an online marketer. Shannon:     Yeah, sure. I actually was in corporate America for a good bit. After that stint, I got to say, I think it was in there 15, 16 years, I don't know, it all rolls together, I lost my job, or they laid me off in a layoff. And basically my mentor came to me, his name is Rob Berkeley, an amazing coach, and he said, ‘Hey, don't go back to corporate America.