4min chapter

How I Built This with Guy Raz cover image

Jo Loves: Jo Malone CBE (2020)

How I Built This with Guy Raz

CHAPTER

Joe Loves Fragrances

Once that five year period, that sort of non-compete period ended, you were free to start a new business. But presumably you couldn't use your name. And this happens with like famous name as cookies. Bobby Brown can't use her name for a business in quite the same way. So presumably you could not use Joe Malone for the next business that you wanted to start. I still can't. I'm able to use it as the person and as my voice but I'm not able to used it in any other capacity in beauty or whatever. It's almost like a teenager that's dyed her hair red and comes into dinner screaming. That was the only way I can destroy

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