How Do You Define Your Brand?

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You posted a letter on linkdon recently urging businesses to be more receptive to genze and younger constituents. "I wrote it kind of partly for business and partly just to make a larger point that this is a special generation," you say. So celebrate what's unique about that generation, right? And lean in. You're not going to sit around and be told what to do. They're going to challenge and we have to be ok with them"

What’s the difference between an activist brand and an active brand? Impossible Foods CEO Peter McGuinness says that acting on your values defines a business — from climate change to Roe v. Wade. To unleash the next wave of growth for plant-based meat purveyor Impossible, McGuiness is rethinking how the whole category presents itself, taking aim at what he calls “safe and lame” approaches, partnering with the likes of Billie Eilish, and targeting the $1.4 trillion global meat industry.

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