The UN-Associated Project Gives Humanity a Deadline for Action

The 2018 IPCC report presented a strong evidence-based argument that global greenhouse gas emissions needed to be cut close to 50% by 2030 in order to avoid catastrophic impacts. This is a little like the research branch of a tobacco company publicly stating cigarettes need to be phased out of existence. Or like the company Amazon suddenly launching an aggressive PR campaign to urge people to live a life of simplicity and buy less stuff. It's quite remarkable then that the IPCC took the unprecedented step of giving humanity a concrete deadline for action.