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Scale Is to Be Had All Over the Place
E-commerce businesses aren't just five or $10 million businesses. Now they're $50 million businesses all over the place. And people have really figured out how to scale in a bootstrap way, which is impressive. I feel like there's a small cohort of those LA brands, solo wave, true classic, kitsch, hexclad, rich, they're all like bootstrapped. Yeah. It gets me really excited to go work whenever I see that stuff.