Strategies for Audience Building and Market Knowledge Acquisition

If you feel like the ‘unicorn or bust’ playbook isn’t for you, then this episode definitely will be. Rand Fishkin is a multi-time founder and published author of Lost and Founder. He founded Moz, raised $29M in VC, grew to $50M in revenue and exited for $70M. 

But he ultimately realized that the VC-backed life wasn’t for him. 

So he went on to start SparkToro, a profitable 3-person startup that does $2M in revenue and takes only 30 hours a week of work. For those of us in the VC-backed startup world, it’s a totally different way to play the game. It won’t make you a billionaire. But it very well may make you $10M— with less stress, less work, and less risk. 

If you want a transparent account of the pros/cons of a venture-backed vs a bootstrapped startup, check this episode out.

Send me a message to let me know what you think!