“HR Heretics” | How CPOs, CHROs, Founders, and Boards Build High Performing Companies cover image

The Astronomer Scandal

“HR Heretics” | How CPOs, CHROs, Founders, and Boards Build High Performing Companies

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Creative Marketing Stunt Sparks Debate

This chapter explores a recent marketing stunt involving a celebrity and its impact on brand visibility. The hosts engage in a lively debate about the creativity and effectiveness of the approach, sharing diverse perspectives on its appropriateness.

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