In this episode of The ChangeOver Podcast, host Greg Linnemanstons sits down with Dave Charest, Director of Small Business Success at Constant Contact to explore why email marketing remains a cornerstone for industrial B2B marketers — and how personalization and AI are transforming customer engagement.
👂You won’t want to miss Dave’s insights on:
- Email’s current role in B2B marketing, including why it’s the “glue” that holds multichannel plans together
- What it takes to segment smartly without overwhelming your database
- Why customers seek empathetic, “human” relationships even in automation (it’s not as counterintuitive as you may think)
- How true personalization hinges on timing, relevance, and behavioral cues — not overused {first name} tokens
- How AI is helping to scale personalization without losing the human touch
- What opens, clicks, and vanity metrics aren’t telling you and how to track real actions instead
So, contrary to popular belief, email isn’t dead. In fact, for B2Bs in 2025, it’s more powerful than ever before.
CONNECT WITH US:
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- Website: weidert.com/changeoverpodcast
CONNECT WITH OUR HOST AND GUEST:
- Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons
- Dave Charest: https://www.linkedin.com/in/davecharest
Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts to stay at the front of the industrial marketing and sales innovation curve.
