FOMO Sapiens with Patrick J. McGinnis cover image

S9 Ep11. Mindy Weinstein on the Power of Scarcity

FOMO Sapiens with Patrick J. McGinnis

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The Power of Scarcity

Sally Kohn's new book is about the power of scarcity, leveraging urgency and demand to influence customer decisions. She says that when we look at what influences us as people, one of the huge things is scarcity. It dates back to early humankind when people were trying to survive and they're scarce resources," she said. "Scarcity exists naturally in a lot of situations"

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