
The Roundtable | What we enjoyed from this weekend in The MLB
The Windup: A show about Baseball
The Linguistics of Sports Branding
This chapter explores the linguistic intricacies surrounding the branding of Major League Baseball, particularly focusing on its acronym 'MLB'. It examines how this abbreviation functions as a brand and its implications in comparison to other sports leagues, shedding light on the relationship between language and branding in sports.
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