The Windup: A show about Baseball cover image

The Roundtable | What we enjoyed from this weekend in The MLB

The Windup: A show about Baseball

CHAPTER

The Linguistics of Sports Branding

This chapter explores the linguistic intricacies surrounding the branding of Major League Baseball, particularly focusing on its acronym 'MLB'. It examines how this abbreviation functions as a brand and its implications in comparison to other sports leagues, shedding light on the relationship between language and branding in sports.

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