gm: Token-Gated Merch and ALTS with Adidas's Erika Wykes-Sneyd
gm from Decrypt
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The Future of Wearables
Adidas just launched an NFC patched or piloted shirt. I think connected apparel and networked apparel that's going to give you some sort of token gated access because you're a holder of something. We've done AR filters. This this jacket actually is in an AR trigger. So if you hold up Snapchat, you can unlock a filter on it.
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