7 Lessons From Magic Spoon, Dark Horse, and Other Challenger Brands with Louis Grenier, Founder of Stand the F*ck Out | Ep. 346
The Marketing Millennials
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Distinctive Branding in a Crowded Market
This chapter delves into the branding strategy of the marketing agency Dark Horse, which employs a detective board aesthetic to create a strong brand identity. It emphasizes the importance of positioning within existing market categories to effectively stand out while remaining relatable to consumers.
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