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#350: How to Craft Your Brand Story Strategy With the Story Cycle System™

Business of Story

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Act Two in the Story Cycle System

To be successful, you need to truly understand your audience wants and empathize with why they don't have it. By working with you, wartz and all, we are still squarely in the a, b, t section of act two in the story cycle system. Rounding out the action of act two is chapter seven, called journey. Everything leading up to chapter seven has been really about understanding your audience, empathizing with what they wish for,. acknowledging what has changed in the world that's knocking them out of status quo., appreciating the obstacles and antagonists they're confronting both internally and externally.

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