Apple podcast is by far the most listened to er. Apple has shown no appetite to sort of move in this space, which is really surprising given their focus on services. Spotifi coming in and saying, well, there's an opportunity for centralization. But you have a field with lots of interesting and good stuff everywhere,. There's lots of problems to be it's not very easy to discover stuff. The more that we're doing all of it, the more we can get that swirl towards the centre happening.