
E1109: Ritual CEO Katerina Schneider on creating pure & effective vitamins, standing out in a crowded DTC market, utilizing subscriptions & more
This Week in Startups
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Launching a Wellness Brand: From Vision to Reality
This chapter delves into the creation of a health and wellness brand focused on prenatal and multivitamins, driven by personal experiences and a commitment to transparency and quality. It covers innovative sourcing, unique delivery methods, and the importance of differentiation in a crowded market, alongside insights into funding and mentorship.
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