15min chapter

Decoder with Nilay Patel cover image

The quirks and features of YouTube car reviews with Doug DeMuro

Decoder with Nilay Patel

CHAPTER

From Blog to YouTube: A Car Review Journey

This chapter discusses the speaker's transition from writing for an automotive blog to creating a full-time YouTube channel dedicated to car reviews. It explores the evolution of content creation, metrics, and viewer engagement, highlighting the shift in how car media is consumed. The speaker shares insights on the production process, audience preferences, and the impact of technology on video quality.

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