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9min chapter
‘Incrementality’ Is The Buzzword That Stole Prog IO
The Big Story
Unpacking Incrementality and Attribution Challenges in Digital Advertising
Exploring the complexities of measuring incrementality and attribution in digital advertising, with a focus on challenges faced by CPG advertisers. The chapter delves into the importance of understanding the impact beyond Roaz metrics and the need for nuanced measurements in a multi-platform advertising landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode