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Jordan Peterson: The Book of Revelation, Ronaldo and the role of the artist

Marshall Matters

CHAPTER

How to Replace a University With an Online Enterprise

I think one of the ways you change institutions is by setting up alternatives to compete with them. We're starting this Peterson Academy which isn't a name I'm particularly thrilled about but it has its marketing advantage. It's hard to replace a university with an online enterprise because we don't know what universities do and so we're trying to wrestle with that complexity. On the provision of lectures and exams and accreditation front I think we can give them a run for their money, he says.

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