How to Embrace Content Design as a Career

People have been writing for marketing or technical communications. They're interested in really taking this next step into the career of a content designer. So what are the primary changes or skill sets that you find people need to gain? I think with copywriters, the main difference is just not having that internal out thing. It's a lot less pressure on copywriters and journalists because you're taking in so much and then pushing it back out. Having an understanding of agile content techniques can really put you in a good position.